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The domain olduvai-camp.com had the following on the web site, "The land of the great migration." We observed that the webpage said " A friendly place to be." It also stated " The camp is built around a kopjes huge granitic rocks arising in the Serengeti plains. The tents are built on stone terraces and offer superb views over the surrounding savannah. Triple and quadruple tents Yes possible. Access to handicapped person YES. Main building with restaurants 2, bars 2, fire places 2, terrace at the top for star night observation. Free Wifi available in the mess." The header had Serengeti as the highest ranking keyword. This keyword was followed by Olduvai Camp, safari, and Tanzania which isn't as urgent as Serengeti. The other words the site used was hotel camp. Africa is also included but could not be viewed by search crawlers.